Visual ASMR

(2020)

Editorial

Tasks: Art Direction, Design, Lighting, Shading, Render. (Full Credits Below)

An exploration of tactile textures In nature by ONESAL

What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin.

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travels through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements, and evolution of the elements with their surroundings. Each of the shorts is inspired by elements in nature, architecture, and timelapse photography.

The body of work delves into textural, tactile elements morphing, and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.

Air

Something special, a gentle touch. Flowing through hair while whispering. While it doesn't have a shape, it shapes everything. Dressed up in balloons, it becomes present. The ballet at the coral stage begins.

Earth

Chunks of dirt morphing under atmospheric pressure, carefully accumulating the energy for spring. Grass growing on the dirt, decorating the world abandoned by winter. A green sphere full of life can't wait to jump in. Rolling around softly then marching to the edge. Some more are following, even falling off from it. Earth goes back to sleep, waiting for another spring.

Fungi

Not a plant nor an animal. Fungi is a form that contains both. Feeding from the dead, like a spark of hope they renew everything. Floating in the air looking for its space among rocks and dirt as their canvas, they paint the most beautiful in this world. That is fungi. That is life.

Rock

In the beginning there is nothing but rocks. Dull, bland, and dry. Until that very moment, a tiny click is heard and from the hard shell a shining crystal grows. A subtle change makes a huge difference in such an immutable space.

→ ( Design Process )

(Credits)

Creative Direction: Onesal
Art Director: Damian Sendin & Fede Kanno
Design: Damian Sendin, Fede Kanno, Alex Levinton, Nahuel Salcedo
Animation: Nahuel Salcedo, Damian Sendin, Alex Levinton, Lilen Herrera, Koji Obara
Simulation Artists: David Kvien, Alex Levinton, Nahuel Salcedo
Producers: Ailin Brunner, Lucia Gutkin, Feng Li
Sound: Echoic Audio