Miansai: Kinetic Art

(2024)

Client — Miansai

In a world where jewellery is not just an adornment, but an artistic expression in its own way, a new direction is rising that defies established conventions.
Taking inspiration from celebrated sculptor Lyman Whitaker, known for his kinetic sculptures, we have taken the art of jewellery to a new level.

By fusing the static beauty of jewellery with the dynamism of movement, this artistic direction revolutionizes the way we perceive and experience jewellery. Following in the footsteps of Whitaker, who challenges the immobility of art with his wind-dancing sculptures, this artistic direction captures the very essence of movement.

One of the main features of Miansai’s new campaign is the introduction of rotating sculptures in the still-life photographs. These structures, carefully designed to emulate the fluid movement of Whitaker’s sculptures, provide a dynamic canvas for presenting the jewellery. Here, the focus is not only on the jewellery itself but on how it moves and integrates into its constantly changing environment.

Creative Direction: Ingrid Picanyol Studio
Design & Animation: Fede Kanno