Client — Bespoke Digital
Developed in collaboration with Paul Dalton
Spanning cosmetics, jewellery and fragrance in 3D, our in-house series of stills and motion shorts explore unique presentations of the hard-form and product worlds.
With creative direction hinged on constructs that reference contemporary still life in film and photography, we visually bridge different mediums while keeping just a hint of visible CGI to the image-making, abstraction and a sense of the impossible... - or at least incredibly difficult to achieve in-camera.
Bespoke’s 3D shorts are an ongoing series of works devised to visualise our point of view in direction of 3D whilst exploring subjects relevant to the sectors of industry we work with.
A fragrance inspired short and stills with unexpected transient reveals of non-evident materials, mirror and reflection.
We chose to play off the natural caustics of the glass vessel and also the liquid fragrance it holds, both of which have the potential to reflect.
Mirroring the bottle and liquid our scene would move from a hard void to acting as a liquid state proximity sensor and portal to the beauty of our bottle in its other-worldly abstraction.
A delicate and immersive take on the metronome or pendulum, the passing of time and the sentimentality of the pendant to create a fine jewellery focus.
With a hanging swing, a timed fall in repeat, a suspended object and perpetual movement to motion, we take a presentation inspired by time in its repeat.
A photographically inspired reflection on contemporary beauty cosmetics, the living natural world and the inanimate man-made product form, one mimicking the other in vibrancy, shine and contrasting textures highlighted by interaction in composition.
⌽ All rights reserved. © 2021, Fede Kanno & respective clients.