American Express - TFW (2018)
Working through the oddly satisfying concept, at Plenty we developed a series of looping videos for Amex’s “That Feeling When” series for their business social media platform that could hipnotize and attract the viewer. Having made almost a dozen videos, here are some of my favourites.
Directed & Produced by
Plenty
Creative Director
Mariano Farías
Director & Art Director
Fede Kanno
Animation Director
Hernán Estevez
Executive Producer
Clara Etcheverry
Design
Francisco Capuzzi & Fede Kanno
Animation
Hernán Estevez
Shading & Lighting
Francisco Capuzzi & Fede Kanno
Render & Post-Production
Fede Kanno
Client
American Express
Agency
Ogilvy & Mather New York
Art Director
Greg Lanway
Copywriter & SFX supervisor
Reid Masimore
Associate Creative Director/Art
Joel Kurtz
Senior Copywriter
Emily Clark
Account Executive
Tori Howlett
Senior Producer
Mina Vuletic