American Express - TFW

(2018)

Advertising

Studio — Plenty   Client — American Express

Tasks: Art Direction, Design, Lighting, Shading, Render. (Full Credits Below)

Working through the oddly satisfying concept, at Plenty we developed a series of looping videos for Amex’s “That Feeling When” series for their business social media platform that could hipnotize and attract the viewer. Having made almost a dozen videos, here are some of my favourites.

(Credits)

Directed & Produced by Plenty
Creative Director: Mariano Farías
Director & Art Director: Fede Kanno
Executive Producer: Clara Etcheverry
Animation Director: Hernán Estevez
Design: Francisco Capuzzi & Fede Kanno
Animation: Hernán Estevez
Shading & Lighting: Francisco Capuzzi & Fede Kanno
Render & Post-Production: Fede Kanno

Client: American Express
Agency: Ogilvy & Mather New York
Art Director: Greg Lanway
Copywriter & SFX supervisor: Reid Masimore
Associate Creative Director/Art: Joel Kurtz
Senior Copywriter: Emily Clark
Account Executive: Tori Howlett
Senior Producer: Mina Vuletic