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American Express - Retention (2018)




Tasks: Direction & Art Direction, Design, Lighting, Shading, Render. (Full Credits Below)
Advertising

Client — American Express

We created with Ogilvy NY two looping videos showing the benefits of the Platinum and Gold cards for American Express USA Social Media platforms.
 






 Platinum Styleframes:



Gold Styleframes:





Credits:

Directed & Produced by
Plenty

Creative Director
Mariano Farías

Director & Art Director
Fede Kanno

Executive Producer
Clara Etcheverry

Animation Director
Hernán Estevez


Design
Francisco Capuzzi & Fede Kanno

Animation
Esteban Blazquez & Hernán Estevez

Storyboard and Animatic
Sergio Kechu

Shading & Lighting
Francisco Capuzzi & Fede Kanno

Render & Post-Production
Fede Kanno


Client
American Express

Agency
Ogilvy & Mather New York

Art Director
Greg Lanway

Copywriter & SFX supervisor
Reid Masimore

Associate Creative Director/Art
Joel Kurtz


Senior Copywriter
Emily Clark

Account Executive
Tori Howlett

Senior Producer
Mina Vuletic
© 2020 Fede Kanno