American Express - Retention

(2018)

Advertising

Studio — Plenty   Client — American Express

Tasks: Direction & Art Direction, Design, Lighting, Shading, Render. (Full Credits Below)

We created with Ogilvy NY two looping videos showing the benefits of the Platinum and Gold cards for American Express USA Social Media platforms.  

Platinum Styleframes

Gold Styleframes

(Credits)

Directed & Produced by Plenty
Creative Director: Mariano Farías
Director & Art Director: Fede Kanno
Executive Producer: Clara Etcheverry
Animation Director: Hernán Estevez
Design: Francisco Capuzzi & Fede Kanno
Animation: Esteban Blazquez & Hernán Estevez
Storyboard and Animatic: Sergio Kechu
Shading & Lighting: Francisco Capuzzi & Fede Kanno
Render & Post-Production: Fede Kanno

Client: American Express
Agency: Ogilvy & Mather New York
Art Director: Greg Lanway
Copywriter & SFX supervisor: Reid Masimore
Associate Creative Director/Art: Joel Kurtz
Senior Copywriter: Emily Clark
Account Executive: Tori Howlett
Senior Producer: Mina Vuletic